In Pershing County, one can enjoy the simple pleasures of a rural lifestyle and yet experience Nevada's unbeatable business climate. Home to wonderful outdoor recreation as well as numerous annual events, Pershing County offers everything one looks for in a rural setting

One can find great opportunities for businesses, large or small. For a business looking for available land with clean air, dependable workforce and beautiful desert landscaping, Pershing County would be ideal.

Lovelock
Located 92 miles east of Reno/Sparks, Lovelock was the last place where travelers could find abundant grass to feed their stock before crossing the 40-mile Desert. Lovelock was developed around the railroad, with its economy based on agriculture and mining. Lovelock is the county seat for Pershing County.